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Josefien Goethals, Belgium
Josefien Goethals is the creative centipede behind MiFleur. She is a florist and stylist, a true floral artist. With MiFleur she aims to tell stories through flowers.
We are crazy about flowers, crazy about the seasons & crazy about people’s stories. We are happy to tell your story, whisper with flowers and greenery. Tailored to your size and to the rhythm of nature, as sustainable as possible. We work to measure and listen to what you are looking for.

Scorched Earth calls for me to think “green”. And that has inspired me. The green also matches very well with the golden yellow of Scorched Earth. MiFleur and Lux Visual Storytellers didn’t lose heart and chose to be creative in times of COVID-19. It was a must. In high-season, there was little work and we brought this styled shoot to life.  

Josefien Goethals is de creatieve duizendpoot achter MiFleur. Ze is florist en styliste, al houden we zelf ook van de term floraal kunstenaar. ‘Bloemen kunnen troost en ontspanning brengen in donkere tijden.’ Een portret door Coby Avgoustakis.